Cookie Policy for LiFet Media Inc.
Last Updated: August 2024
This Cookie Policy explains how LiFet Media Inc. ("we," "us," or "our") uses cookies, tracking pixels, and similar technologies when you visit our website at lifet.ca and use our associated services, platforms, and applications.
1. What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website or use an application. They allow the website to remember your actions and preferences (such as login, language, font size, and other display preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the site or browse from one page to another.
2. How We Use Cookies
We use cookies and similar tracking technologies for several purposes, including:
- Essential Cookies: These are strictly necessary for the operation of our website and services. They enable basic functions like page navigation, secure areas access, and load balancing.
- Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages they visit most often and if they get error messages. This helps us improve the way our website works.
- Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you, greet you by name, and remember your preferences.
- Targeting and Advertising Cookies: These cookies record your visit to our website, the pages you have visited, and the links you have followed. We use this information to make our website and the advertising displayed on it more relevant to your interests.
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements on and through the service, and so on. These third parties include analytics providers, advertising networks, and social media platforms.
4. Types of Cookies We Use
| Category | Purpose | Examples |
|---|---|---|
| Strictly Necessary | Required for the website to function properly. Cannot be switched off. | Session routing, security tokens, consent preferences. |
| Performance / Analytics | Allows us to count visits and traffic sources to measure and improve site performance. | Google Analytics, PostHog, Vercel Analytics. |
| Functional | Enables enhanced functionality and personalization (e.g., language choices). | Language preferences, UI state persistence. |
| Targeting / Advertising | Set through our site by advertising partners to build a profile of your interests. | Meta Pixel, Google Ads, LinkedIn Insight Tag. |
5. Managing Your Cookie Preferences
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager that appears when you first visit our website.
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.
6. Updates to this Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
7. Contact Us
If you have any questions about our use of cookies or other technologies, please contact us at:
Email: connect@lifet.ca
Phone: (343) 321-8686